The autonomous vehicle industry has reduced its speed. Its future is here, but it’s not quite as in focus as the next signpost. Even the most fervent believers have re-evaluated their enthusiasm for the human-free driving mode.
What’s ahead for autonomous driving and an array of other pending driving technology is among the many topics in many industries set for explanation, examination and speculation beginning March 18 during the four-day Nvidia GPU Technology Conference (GTC).
The conference involves the advancing usages of Graphics Processing Units (GPUs) for accelerated computing and AI. The naming sponsor, Nvidia, is the Santa Clara-based multinational corporation that designs and supplies graphics for data science and high-performance computing. It’s also the dominant global supplier of AI hardware and software.
Founded in 1993, Nvidia took its name from invidia. It’s the Latin word for envy, the ancient Greek Titan deity of hatred and jealousy. The company chose its name to symbolize its vision and innovation in the fields of graphics and computing.
The quickly evolving automotive industry and its AI future will share the conference with similar advancing innovations in healthcare, accelerated computing and data science.
Organizers note more than 900 talks, training sessions, workshops and panels and more than 300 exhibitors and demonstrations are scheduled.
Jensen Huang, founder and CEO of Nvidia, is scheduled to provide the keynote address at 1 p.m. March 18 at the SAP Center. The remainder of the conference will be held at the San Jose McEnery Convention Center.
The in-person conference debuted in San Jose in 2009. It was held as a virtual conference for the past four years and will be a hybrid conference this year.
In its debut, the conference focused on solving computing challenges through GPUs. The conference in recent years has further shifted to various AI applications, including self-driving cars.
“The autonomous space is progressing very nicely,” said Shapiro. “It’s taken longer than we initially thought. In fact, the entire industry underestimated the complexity of being able to safely navigate.”
“Any companies that are doing work in AI will have NVIDIA in their data center, in their workstations or their vehicles. We have hundreds of car companies and truck companies; robot taxi companies have our data platform in their vehicles.”
According to Shapiro, organizers anticipate 20,000 in-person attendees and several hundred thousand virtual attendees.
In the automotive portion of the conference, Shapiro details AI’s part in improved safety. Humans still have erratic behavior whether they are driving or pedestrians. Many companies, Shapiro notes, are integrating driver assistance platforms.
“The owner of the vehicle, the person behind the wheel is the driver still responsible but artificial intelligence is making the road a lot safer,” he said. “It can alert them (the driver) and it can take over certain functions on the highway, lane-keeping, emergency braking, adaptive cruise control.
“These are all very complicated software systems that are getting better and better. Now, there’s the notion of a software-defined car or a vehicle that can get updates just like your phone. Vehicles are just getting smarter and smarter.”
Mercedes-Benz, Polestar, Volvo and WeRide will be among the automotive-related exhibitors. AWS, Dell Technologies, Google Cloud, Hewlett Packard, Microsoft Azure and Oracle are among the top sponsors.
Besides automotive, conference pavilions will include healthcare and life sciences, inception sciences, XR zone, industrial digitalization, metropolis and robotics.
A variety of pricing structures — a la carte to conference-long — discount options, the conference itinerary as well as accommodation and transportation options are available on the conference website, www.nvidia.com.
James Raia is a syndicated automotive columnist in Sacramento who founded the website theweeklydriver.com in 2004. It features signups for a free newsletter and podcast. Email address: james@jamesraia.com.
