The Netflix subscription service model may soon be coming to a ride-sharing service near you.
Lyft has begun testing several versions of what it calls All-Access monthly ride-subscription plans in which a person would pay an upfront monthly fee for a certain number of rides. The plans have been reported to cost $199 for 30 rides, and $399 for 60 rides.
The purpose of the plans is to test out what price points are popular among people who would be considered heavy users of Lyft’s ride-sharing service.
“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” said a Lyft spokesperson in a statement given to this news organization. “For the past few months, we’ve been testing a variety of All-Access plans for Lyft passengers.”
Lyft didn’t give any details about how long the All-Access testing plans would continue, or if the plans would eventually be offered to any Lyft rider.
The last week has been a busy one for Lyft. Late Wednesday, Lyft and Canadian auto parts manufacturer Magna said they would work together to develop self-driving car technology. As part of that partnership, Magna will invest $200 million in Lyft. On March 8, Lyft linked up with GoMentum Station in a partnership to test Lyft’s self-driving cars at GoMentum’s 5,000-acre facility in Concord.
